The domain name is important. Isn’t it?
Your domain name is the identity of your blog and it is going to be your brand name. People will be knowing your blog with your domain name.
So, better choose the right one.
When I started blogging, I spent days researching on my domain name, still, I missed some important points.
I don’t want you to miss those crucial points, that’s why I want you to consider the following things before buying a domain name for your blog.
Things to Consider Before Buying a Domain Name
1. Keep it Short
Short is sweet!
Between “clothesforyourbaby.com” & “babyapparels.com”, which one do you think is more appealing?
The second one, Right?
Not only does it sound good but also seems legitimate. It appears like it has that branding factor in it.
Look at any of the great brands, they all have short names.
Short domain names are also easy to remember, which is a great advantage.
I advise keeping your domain name in between 4 to 15 letters, and it must not contain more than 3 words.
2. Make it Unique
Make sure that nobody previously owns a similar domain name or a different extension of your domain name.
Also, avoid using domain names similar to popular websites.
It will unnecessarily increase the competition and create confusion among your readers.
Head over to Google and type in your domain name and see if something similar appears in the search results.
Or, head over to any of the popular domain registrars like Godaddy or NameCheap and check if a different extension of your domain is already taken.
3. Don’t Infringe Trademark Laws
Many domain or brand names are trademarked. So, make sure that you are not infringing trademarks in any manner.
Trademark infringement may cause lots of legal complications in the future.
4. Choose Appropriate Domain Extension
Domain extension plays an important role while choosing a domain name.
Try to use a popular Top Level Domain (TLDs) like .com, .net, .org, etc. because they are very widely used and other extensions like .xyz, .ly, etc. more or less seem spammy to readers.
Note: Google doesn’t prioritize one domain over another apart from geo-specific domains.
If you want to target a specific country then I would suggest you use a geo-specific domain like .in, .co.uk, .us, etc.
5. Choose a Domain Relevant to Your Niche
First of all, let me tell you that this blog lacks this point and I intend to change it in the future.
Choosing a domain name according to your niche helps your viewers get a basic idea about your niche.
Your domain name should clearly convey the central idea behind your blog.
That’s why including a broad keyword in your domain name generally gives your viewers a fundamental idea about your blog niche.
For example, if you are into gaming niche you can’t use a domain name which is related to real estate niche.
It will create misconceptions.
Instead, use keywords related to your niche which help your viewers understand your blog better.
Note: I am not suggesting it from an SEO point of view. (keywords in your domain name is of very little help for SEO) I am suggesting it because the first time viewer of your website will get a basic idea about your blog.
6. Make it Easy to Read and Remember
In order to make a domain name unique bloggers often make it hard to read and remember.
From my experience, easy to read and remember brands grow in popularity faster compared to others.
The more the people talk about your brand the more the popularity.
7. Avoid Using Confusing Names
If your domain name differs in pronunciation and spelling then people are going to get confused.
Let’s say you are building a website around the famous cartoon characters Tom and Jerry and your domain name is “tom&jerry.com” then most of the people will get confused if it’s “tom&jerry.com” or “tomandjerry.com”.
That’s why you should avoid confusing domain names like this.
If you still want to use a domain name like this then you should buy both the domain names and redirect them to each other.
8. Avoid Numbers or Hyphens
If it is not completely necessary then don’t use numbers in your domain name.
Again, your viewers are going to get confused about whether the number is in numerical form or alphabetical form.
Just like “The Three Musketeers” often gets confused with “The 3 Musketeers”.
Similarly, avoid hyphens if not completely necessary.
People often forget the hyphens and type in the domain name without it.
Apart from that, hyphens are often associated with spammy behaviours. It makes a website look spammy and hampers the trust.
9. Choose a Good Domain Registrar
If not thousands, there are over hundreds of domain registrars out there. Most of them offer similar features but not all of them are good to work with.
There are certain things you might want to look in a domain registrar before registering your domain with them. Such as
- Price (Obviously)
- Customer support
- Contract policy
- Additional services
- Domain Transfer
Price- For the exact same domain name you will see different pricing in different domain registrar. So, before purchasing the domain check different registrar for a lower price.
You should also consider the renewal amount.
Some domain registrar adds the price of add-on service like privacy protection with the final price. Make sure to remove them if you don’t need them.
Customer Support- You should do a little research about the customer support of a domain registrar before purchasing.
Additional Services- Most of them provides additional services such as website hosting, website builder, SSL certificates etc. do some research before opting for any additional service.
Domain Transfer- See if the registrar provides domain transfer service for free or charges money.
Bluehost and Hostgator also provide hosting services. They provide a free domain name and free SSL certificate on purchasing their hosting plan.
Note: If you are a first-time buyer then I recommend purchasing a plan for one year only so that you can change the registrar after one year. (You can always extend the term if you want.)
10. Check for Social media availability
Look on different social media whether your domain name (as username) is available or not.
It is best to keep your domain name and your social media user name same as your readers can easily find you on social media.
Apart from that, it also helps in branding your blog.
But don’t worry if the exact name is already taken, you can play around your domain name and come up with a good username by adding a relevant suffix of prefix to it.
Although you should consider the above points before purchasing the domain for your website, it is not that you should strictly follow the above points.
I have seen bloggers who lack some of the above points and still, they are successful.
The domain name matters but there are other things which matter more.
Any thought? Comment down below and don’t forget to share it with your fellow bloggers.
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